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Sales, Marketing & Media

JEM Marketing

◍ Devon ✓ Verified supplier

About

JEM Marketing is a Devon-based fractional CMO and freelance marketing consultancy run by Melanie Brook, MCIM. It works with UK holiday park operators and leisure businesses, giving them board-level marketing support on a part-time basis rather than at the cost of a full-time hire.

Melanie brings over 15 years of experience leading marketing across hospitality, insurance and digital. The work pairs marketing strategy with hands-on delivery, shaped around each operator's goals and budget. For parks, that means handling the balance of seasonal demand, guest experience and holiday-home sales together rather than as separate problems.

Support flexes from monthly input to something more regular, and starts with a free 30-minute discovery call.

Services

  • Strategic marketing audits and planning — a review of current marketing and a practical plan tied to business goals, including bookings, guest journeys and holiday-home enquiries
  • Team mentoring and agency management — mentoring for in-house marketing teams, training for seasonal staff, and management of external agencies
  • Brand development and positioning — defining brand voice, values and visual identity, with consistency across every touchpoint
  • Marketing budget and ROI analysis — budget planning and performance tracking, including the value of direct bookings against OTA commission costs
  • Content and campaign oversight — managing messaging, creative delivery and timing across campaigns
  • AI implementation and automation — integrating AI tools and automation to save time, improve targeting and free up the team

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